Marketing platform products for successful customer outcomes : an empirical investigation of project process integration
Paul C. Hong, Young Soo Park, Xiyue Deng and David W. Hwang
| Year of publication: |
2022
|
|---|---|
| Authors: | Hong, Paul ; Park, Young Soo ; Deng, Xiyue ; Hwang, David W. |
| Subject: | Customer participation | Empirical study | Front-end planning practices | Information processing | Leadership behaviours | Performance measures | Product development | Product platform | Project management | Project performance | Task environment | Teamwork | Projektmanagement | Performance-Messung | Performance measurement | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Arbeitsgruppe | Team | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQSS-09-2021-0130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361594