Marketing-Practice Management - FOLLOW THE LEADER - A managing partner has five key marketing roles: Ambassador, relationship manager, business-development manager, head of research and development and communications director. The rule to follow when filling them is to bring in an account today while you lay the groundwork for growth tomorrow.
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Journal of accountancy : publication of the American Institute of Certified Public Accountants. - Jersey City, NJ : Inst., ISSN 0021-8448, ZDB-ID 2193590. - Vol. 194.2002, 4, p. 59-66
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