Marketing-Practice Management - TELL US MORE - CPAs can use customer case research (CCR) to learn details about why, when and how a client chose their firm for accounting, tax or consulting services. The inside perspective clients provide about who and what influences service selection can help a firm strengthen its market position.
| Year of publication: |
2003
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|---|---|
| Authors: | Nitterhouse, Denise ; Berstell, Gerald |
| Published in: |
Journal of accountancy : publication of the American Institute of Certified Public Accountants. - Jersey City, NJ : Inst., ISSN 0021-8448, ZDB-ID 2193590. - Vol. 196.2003, 1, p. 35-37
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