MARKETING PRINCIPLES : THE MANAGEMENT PROCESS / BEN M. ENIS
| Alternative title: | MARKETING PRINCIPLES |
|---|---|
| Year of publication: |
1977 ; 2. ED.
|
| Authors: | Enis, Ben M. |
| Publisher: |
SANTA MONICA, CALIF. : GOODYEAR |
| Extent: | XXII, 621 S.: ILL., GRAPH.DARST., TAB. |
|---|---|
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004007680