Extent:
XVI, 776 S
graph. Darst
27 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch
Language: English
Notes:
Includes bibliographical references and index
ISBN: 0-471-17069-0
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10000627741