Marketing research : an applied approach
Naresh Malhotra ; David F. Birks ; Peter Wills
| Year of publication: |
2012 ; 4. [European] ed.
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Birks, David F. ; Wills, Peter |
| Publisher: |
Harlow : Pearson |
| Subject: | Marktforschung | Market research | Marketingtheorie | Marketing theory | Theorie | Theory | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 1037 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Original 6th ed. entitled "Marketing research: an applied orientation" publ. by Prentice Hall |
| ISBN: | 978-0-273-72585-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009570771