Marketing research : analysis and measurement
Peter M. Chisnall
| Year of publication: |
1981 ; 2. ed.
|
|---|---|
| Authors: | Chisnall, Peter M. |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Marktforschung | Einführung |
| Extent: | IX, 391 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-084124-1 ; 0-07-084559-X |
| Source: |
Persistent link: https://www.econbiz.de/10004006194