Marketing research and modeling : progress and prospects : a tribute to Paul E. Green
edited by Yoram (Jerry) Wind (The Wharton School, University of Pennsylvania), Paul E. Green (The Wharton School, University of Pennsylvania)
| Year of publication: |
[2004]
|
|---|---|
| Other Persons: | Wind, Yoram (ed.) ; Green, Paul E. (ed., honouree) |
| Publisher: |
Boston : Kluwer Academic Publishers |
| Subject: | Paul E. Green | Marktforschung | Market research | Marketingtheorie | Marketing theory | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Methodologie | Marketingforschung | Marketing | Mathematisches Modell | Conjoint Measurement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | xiv, 346 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Series: | International series in quantitative marketing : ISQM. - Boston, Mass. [u.a.] : Kluwer, ISSN 0923-6716, ZDB-ID 1106888-7. - Vol. 14 |
| Conferences: | Conference in Honor of Paul Green ; (Philadelphia) : 2002.05. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Bibliografie enthalten ; Bibliography included ; Festschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 14 Beitr. Rückseite Titelseite: "Book stemming from a conference held in May 2002" |
| ISBN: | 1-4020-7596-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001795433