Marketing research : concepts, practices, and cases
Sunanda Easwaran ; Sharmila J. Singh
| Year of publication: |
2006
|
|---|---|
| Authors: | Easwaran, Sunanda ; Singh, Sharmila J. |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Pr. |
| Subject: | Marketingforschung | Fallstudiensammlung | Marketing research |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 605 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-19-567696-3 ; 978-0-19-567696-9 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004899745