Marketing research : methodological foundations
Gilbert A. Churchill
| Year of publication: |
1991 ; 5. ed.
|
|---|---|
| Authors: | Churchill, Gilbert A. |
| Publisher: |
Chicago, Ill. [u.a.] : Dryden Press |
| Subject: | Marktforschung | Market research | Theorie | Theory | USA | United States | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXII, 1070 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-03-031472-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000804142