Marketing research : methodological foundations
Dawn Iacobucci ; Gilbert A. Churchill
| Year of publication: |
2010 ; Internat. ed., 10. ed.
|
|---|---|
| Authors: | Iacobucci, Dawn ; Churchill, Gilbert A. |
| Publisher: |
[Andover] : South-Western, Cengage Learning |
| Subject: | Marketingforschung | Forschungsmethode | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 604 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-538-74377-8 ; 0-538-74377-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004950491