Marketing research with IBM SPSS statistics : a practical guide

by Karine Charry [et al.]

1. Getting started with IBM SPSS statistics -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypthesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Moderation and mediation analysis.

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Year of publication:	2016
Authors:	Charry, Karine
Publisher:	London : Routledge,
Subject:	Marktforschung \| Market research \| Anwendungssoftware \| Application software \| Betriebliche Statistik \| Operating statistics

Extent:	1 online resource (ix, 156 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-52553-2 ; 978-1-315-52550-1 ; 978-1-315-52551-8 ; 978-1-4724-7745-3
Other identifiers:	10.4324/9781315525532 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013181898