Marketing research with SAS Enterprise guide

Kristof Coussement, Nathalie Demoulin, Karine Charry

1. Getting started with SAS enterprise guide -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypothesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Discriminant analysis.

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Year of publication:	2016
Authors:	Coussement, Kristof.
Other Persons:	Charry, Karine (contributor) ; Démoulin, Nathalie (contributor)
Publisher:	London : Routledge,
Subject:	Marktforschung \| Market research \| Software

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Extent:	1 online resource (xiv, 302 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-24966-7 ; 978-1-351-91971-5 ; 978-1-138-44085-2 ; 978-1-4094-2676-9
Other identifiers:	10.4324/9781315249667 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014498817