Marketing research with SPSS
Wim Janssens; Katrien Wijnen; Patrick De Pelsmacker; Patrick Van Kenhove
| Year of publication: |
c2008
|
|---|---|
| Other Persons: | Janssens, Wim (contributor) ; Wijnen, Katrien (contributor) ; Pelsmacker, Patrick de (contributor) ; Van Kenhove, Patrick (contributor) |
| Publisher: |
Harlow : Financial Times Prentice Hall |
| Subject: | Marktforschung | Market research | Statistische Methode | Statistical method | Marketingforschung | Statistik | SPSS |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 441 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP |
| ISBN: | 0-273-70383-8 ; 978-0-273-70383-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003556523