Marketing scales handbook : a compilation of multi-item measures
AMA, American Marketing Association
| Other Persons: | Bruner, Gordon C. (contributor) ; Hensel, Paul J. (contributor) ; James, Karen E. (contributor) |
|---|---|
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. |
| Subject: | Marketingforschung | Multidimensionale Skalierung | Nachschlagewerk |
| Published items: |
4 hits in USB Köln Online Catalogue BWL
|
| Type of publication: | Book / Working Paper |
|---|---|
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004611509