Marketing - Soap Opera in Bombay - Hindustan Lever just about invented the market for personal-care products in India. Now it has to hang on to it.
|Year of Publication:||
|Contributors:||Tanzer, Andrew; Ghosh, Chandrani|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
|More options (other):|
|Description not available.|
Saved in bookmark lists
Similar items by author
Money & Investing - Patent Play - Who'll benefit as lots of drugs go generic?
By: Ghosh, Chandrani Published: (2001)
Companies, People, Ideas - Passage to India - The world discovers its software programmers are not only cheap but also very good.
By: Tanzer, Andrew Published: (2000)
Money & Investing - Parts Play - There's a shortage of electronic parts. Buy the partsmakers' stocks
By: Ghosh, Chandrani Published: (2000)