Marketing - Soap Opera in Bombay - Hindustan Lever just about invented the market for personal-care products in India. Now it has to hang on to it.
|Year of Publication:||
|Contributors:||Tanzer, Andrew; Ghosh, Chandrani|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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