Marketing & society in the classroom : the scaffolded controversies approach
Forrest Watson, Stefanie Beninger, and Julie Stanton
| Year of publication: |
2024
|
|---|---|
| Authors: | Watson, Forrest ; Beninger, Stefanie ; Stanton, Julie |
| Subject: | macromarketing pedagogy | controversies | debate | dialogue | critical thinking |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467241260406 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165324