Marketing stimuli and impulse buying : the role of traits, reviews and motives
Nguyen Le, Thi Hong Huong Le, The Nguyen Huynh, Duy Quy Do, Thi Kim Thoa Pham and Thi Ngoc Oanh Tran
| Year of publication: |
2025
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|---|---|
| Authors: | Nguyen Le ; Thi Hong Huong Le ; Huynh The Nguyen ; Duy Quy Do ; Thi Kim Thoa Pham ; Thi Ngoc Oanh Tran |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 31.2025, 1, p. 96-124
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| Subject: | hedonic motives | Impulse buying behavior | marketing stimuli | positive product reviews | utilitarian motives | Konsumentenverhalten | Consumer behaviour | Emotion | Motivation | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2024.2428965 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015183054