Marketing strategies for newly developed functional food products : a consumer-company based analysis
Jofi Puspa
| Year of publication: |
2005 ; Als Ms. gedr.
|
|---|---|
| Authors: | Puspa, Jofi |
| Publisher: |
Berlin : dissertation.de |
| Subject: | Lebensmittel | Food | Innovation | Marketingmanagement | Marketing management | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Indonesien | Indonesia | Lebensmittelmarkt | Functional Food | Produktinformation | Kaufverhalten | Marktsegmentierung | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 240 S. graph. Darst. 21cm |
|---|---|
| Series: | Dissertation.de. - Berlin : Winter Industries, ZDB-ID 2171975-5. - Vol. 1146 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Gießen, Univ., Diss., 2005 |
| Notes: | Zsfassung in dt. Sprache |
| ISBN: | 3-86624-046-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003158774