Marketing strategies of Tham Sing Robusta Coffee in Thailand : SWOT IE and TOWS matrix
Raksmey Sann, Sudarin Rodmanee, Sumalee Chaisit, Chomsaeank Photcharoen, and Yaowarin Rodmanee
| Year of publication: |
2024
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|---|---|
| Authors: | Raksmey Sann ; Rodmanee, Sudarin ; Chaisit, Sumalee ; Photcharoen, Chomsaeank ; Rodmanee, Yaowarin |
| Published in: |
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-53286-3. - 2024, p. 29-41
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| Subject: | Marketing strategy | McKinsey 7-S framework | PESTEL analysis | Robusta coffee | SWOT analysis | Thailand | TOW matrix | SWOT-Analyse | Marketingmanagement | Marketing management | Kaffeeanbau | Coffee farming | Kaffee | Coffee |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-53286-3_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014501020