Marketing strategy and its correlation with design strategy and design characteristics : an example of consumer electronic industry
Yen Hsu
| Year of publication: |
2013
|
|---|---|
| Authors: | Hsu, Yen |
| Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 7.2013, 4, p. 436-451
|
| Subject: | marketing strategy | design strategy | design characteristics | consumer electronics industry | Marketingmanagement | Marketing management | Elektronikindustrie | Electronics industry | Unterhaltungselektronik-Industrie | Consumer electronics industry | Produktgestaltung | Product design | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253011