MARKETING STRATEGY AND MANAGEMENT / JAMES A. CONSTANTIN.; R. E. EVANS ; M. L. MORRIS
| Alternative title: | MARKETING STRATEGY AND MANAGEMENT |
|---|---|
| Year of publication: |
1976
|
| Authors: | Constantin, James A. ; EVANS, RODNEY E. ; MORRIS, MALCOLM L. |
| Publisher: |
DALLAS : BUSINESS PUBL. |