Marketing Strategy and the Internet: An Organizing Framework
| Year of publication: |
2002
|
|---|---|
| Authors: | Varadarajan, P.Rajan ; Yadav, Manjit S. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 30.2002, 4, p. 296-312
|