Marketing strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Serdar S. Durmusoglu, Kwaku Atuahene-Gima and Roger J. Calantone
| Year of publication: |
2023
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|---|---|
| Authors: | Durmusoglu, Serdar S. ; Atuahene-Gima, Kwaku ; Calantone, Roger J. |
| Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 26.2023, 6, p. 1619-1648
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| Subject: | Analyzability | Comprehensiveness | Decision making speed | Decision quality | Incrementality | Information processing | Marketing strategy | Meaningfulness | New product development | Strategic decision-making process | Time sensitivity | Entscheidung | Decision | Produktentwicklung | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-11-2021-0575 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014500573