Marketing strategy determinants of export performance : a meta-analysis
Leonidas C. Leonidou, Constantine S. Katsikeas and Saeed Samiee
| Year of publication: |
2006
|
|---|---|
| Authors: | Leonidou, Leonidas C. ; Katsikeas, Constantine S. ; Samiee, Saeed |
| Published in: |
International marketing ; Vol. II. - London [u.a.] : SAGE. - 2006, p. 191-222
|
| Subject: | Meta-Analyse | Meta-analysis | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Export | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410824