Marketing strategy implementation : why is it so hard?
Neil A. Morgan, Ajay Menon, Bernard J. Jaworski, Giuseppe Musarra
| Year of publication: |
2025
|
|---|---|
| Authors: | Morgan, Neil A. ; Menon, Ajay ; Jaworski, Bernard J. ; Musarra, Giuseppe |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 190.2025, Art.-No. 115231, p. 1-18
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| Subject: | Marketing execution | Marketing strategy decisions | Marketing strategy formulation | Marketing strategy implementation | Strategy implementation failure | Strategy implementation process | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketing | Einführung | Implementation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115231 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015419787