Marketing strategy model : a conceptual framework for micro-enterprises
Chin-Nung Liao, Ju-Yao Hung, Hsin Kao and Chang-Jen Wu
| Year of publication: |
2014
|
|---|---|
| Authors: | Liao, Chin-Nung ; Hung, Ju-Yao ; Kao, Hsin ; Wu, Chang-Jen |
| Published in: |
Human systems management : HSM. - Amsterdam [u.a.] : IOS Press, ISSN 0167-2533, ZDB-ID 863939-5. - Vol. 33.2014, 4, p. 199-206
|
| Subject: | Micro-enterprises | marketing strategies | resources and capabilities | small and medium enterprises | KMU | SME | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010472697