Marketing strategy with reference to retention of its customers : a research based study
Lalit Kumar Pant
| Year of publication: |
2013
|
|---|---|
| Authors: | Pant, Lalit Kumar |
| Published in: |
Journal of world economic review. - New Delhi : Serials Publ., ISSN 0973-4368, ZDB-ID 2467379-1. - Vol. 8.2013, 2, p. 213-220
|
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010193884