Marketing survey research best practices : evidence and recommendations from a review of JAMS articles
Year of publication: |
January 2018
|
---|---|
Authors: | Hulland, John ; Baumgartner, Hans ; Smith, Keith Marion |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 1, p. 92-108
|
Subject: | Survey research | Best practices | Literature review | Survey error | Common method variance | Non-response error |
-
Understanding and managing the threat of common method bias : detection, prevention and control
Kock, Florian, (2021)
-
Attitude toward the color blue : an ideal marker variable
Miller, Brian K., (2023)
-
IT Governance in Public Organizations: A Systematic Literature Review
Rusu, Lazar, (2018)
- More ...
-
Exploring uncharted waters : use of psychological ownership theory in marketing
Hulland, John, (2015)
-
Consumer brand curation on social shopping sites
Weeks, Jessica Babin, (2021)
-
Cheaters, trolls, and ninja looters : the dark side of psychological ownership
Smith, Keith Marion, (2018)
- More ...