Marketing the message : the making of the market of life insurance in Australia, 1850-1940
Year of publication: |
2015
|
---|---|
Authors: | Keneley, Monica |
Published in: |
Enterprise & society : the international journal of business history. - Cambridge : Cambridge University Press, ISSN 1467-2227, ZDB-ID 2020144-8. - Vol. 16.2015, 4, p. 929-956
|
Subject: | Versicherungsmarketing | Insurance marketing | Lebensversicherung | Life insurance | Versicherungsmarkt | Insurance market | Wirtschaftsgeschichte | Economic history | Australien | Australia | 1850-1940 |
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