Marketing the professional services firm : applying the principles and the science of marketing to the professions
Laurie Young
| Year of publication: |
2005
|
|---|---|
| Authors: | Young, Laurie |
| Publisher: |
Chichester [u.a.] : John Wiley |
| Subject: | Unternehmensdienstleistung | Business services | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | X, 417 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-01173-4 ; 978-0-470-01173-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002553552