Marketing through alternative methods of agrifood products: Bibliometric analysis

In the context of changing consumption trends of the population, diversifying the ways of marketing agro-food products becomes a priority for the needs, preferences and satisfaction of consumers. The present study aims to identify some of the alternative methods, found in the specialized literature, through which agro-food products can be directly utilized by producers. In order to create a database of relevant scientific resources, the information platform was accessed - the WoS database, from where, after querying the keywords 'marketing' and 'agri-food products', they selected the scientific works that address these two subjects.