Marketing to the Big Middle : establishing Australian discount department stores
Year of publication: |
2016
|
---|---|
Authors: | Bailey, Matthew |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 8.2016, 3, p. 416-433
|
Subject: | Retail strategy | Big Middle | Discount department stores | Discounting | Retail advertising | Retail history | Einzelhandel | Retail trade | Warenhaus | Department store | Australien | Australia | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Discounter | Discounters |
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