Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Steven J. Greenland, Robert Gill, Simon Moss and David Low
| Year of publication: |
2024
|
|---|---|
| Authors: | Greenland, Steven J. ; Gill, Robert ; Moss, Simon ; Low, David |
| Subject: | alcohol, tobacco and sugar regulation | preventative health | price promotion | sustainable food consumption | unethical marketing | Volume discounting | Konsumentenverhalten | Consumer behaviour | Gesundheitsvorsorge | Preventive care | Verkaufsförderung | Sales promotion | Lebensmittelkonsum | Food consumption | Rauchen | Smoking | Markenartikel | Brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2176532 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553153