Marketing von Innovationen : Strategien und Mechanismen zur Durchsetzung von Innovationen
Günter Hofbauer ...
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Hofbauer, Günter (contributor) |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Innovation | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Produktinnovation | Marketing | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 316 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [305] - 310 |
| ISBN: | 978-3-17-020535-2 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003707312