Marketing-IT - Winning in Smart Markets - Several new strategies are emerging that enable firms to capitalize on their chief corporate asset: Information about their customers
Year of publication: |
1999
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Authors: | Glazer, Rashi |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 40.1999, 4, p. 58-70
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