Marketinginformatik : Grundlagen und Perspektiven der Computerintegration
Jörn-Axel Meyer
| Year of publication: |
1991
|
|---|---|
| Authors: | Meyer, Jörn-Axel |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Informatik | Computer science | Expertensystem | Expert system | Marketing | IT-gestütztes Marketing | Computer-assisted marketing | Computerunterstütztes Verfahren |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 134 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 112 - 125 Literaturverz. S. 111 - 125 |
| ISBN: | 3-409-13383-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014270810