Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Christian Homburg; Harley Krohmer
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Homburg, Christian ; Krohmer, Harley |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketingtheorie | Marketing theory | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Extent: | XX, 1128 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Bei Nachdr. Sept. 2003: keine ungez. Serie "Lehrbuch" |
| ISBN: | 3-409-12263-X |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001418958