Marketingmodelle in der Praxis : Anwendungsstand und Gestaltungsprinzipien von Marketingmodellen
vorgelegt von Alfred Kuß
| Year of publication: |
1978
|
|---|---|
| Authors: | Kuß, Alfred |
| Publisher: |
Berlin |
| Subject: | Absatztheorie |
| Extent: | III, 221 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Berlin, Freie Univ., Diss., 1978 |
| Notes: | Bibliogr. S. 198-217 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000005114