Marketplace platforms as game changers : internationalization of smaller enterprises
| Year of publication: |
2023
|
|---|---|
| Authors: | Singh, Nitish ; Munjal, Surender ; Kundu, Sumit K. |
| Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 29.2023, 4, p. 1-17
|
| Subject: | E-commerce platforms | Internationalization | Internalization theory | Platform-specific advantages | Platforms | Electronic Commerce | E-commerce | Globalisierung | Globalization | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Online-Handel | Online retailing | KMU | SME |
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