Marketplace Positioning in a Deregulated Environment

The strategic marketing response to deregulation is discussed, in particular to interstate banking, to the growing similarity between banks, thrift institutions and non‐banks and to the greater operational freedom implicit in technological change.

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Year of publication:	1983
Authors:	Thompson, Thomas W.
Published in:	International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 1.1983, 3, p. 3-26
Publisher:	MCB UP Ltd
Subject:	Bank Marketing \| Strategy \| USA \| Positioning

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb010726 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014760353