Marking your trade : cultural factors in the prolongation of trademarks
Valentyna Melnyk; Marco Giarratana; Anna Torres
| Year of publication: |
2014
|
|---|---|
| Authors: | Melnyk, Valentyna ; Giarratana, Marco ; Torres, Anna |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 4, p. 478-485
|
| Subject: | Trademarks | Culture | Branding | Inglehart cultural values | Nonparametric hazard model | Markenführung | Brand management | Markenrecht | Trademark law | Markenartikel | Brand | Kulturelle Identität | Cultural identity | Kultur | Unternehmenskultur | Corporate culture | Welt | World | Soziale Werte | Social values | Handelsmarke | Store brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362103