Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Year of publication: |
1999
|
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Other Persons: | Kleinaltenkamp, Michael (contributor) |
Publisher: |
Berlin [u.a.] : Springer |
Subject: | Investitionsgütermarketing | Marketingmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
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Handbook of business-to-business marketing
Lilien, Gary L., (2012)
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Marketing management and policy
Malhotra, Naresh K., (2011)
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Hofmaier, Richard, (2014)
- More ...
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Dispersion of marketing activities in business-to-business firms
Blachetta, Marie, (2019)
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Ungruhe, Markus, (2010)
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Kleinaltenkamp, Michael, (2012)
- More ...