Markt- und Werbepsychologie
Hans Mayer ; Tanja Illmann
| Year of publication: |
2000 ; 3., überarb. und erg. Aufl.
|
|---|---|
| Authors: | Mayer, Hans ; Illmann, Tanja |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Wirtschaftspsychologie | Economic psychology | Werbepsychologie | Psychology of advertising | Theorie | Theory | Marktpsychologie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIX, 743 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 679 - 737 kart. : ca. DM 78.00. ca. sfr 70.00, ca. S 569.00 |
| ISBN: | 3-7910-1625-3 |
| Classification: | Angewandte Psychologie ; Marketing ; Betriebssoziologie, Betriebspsychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001397657