Markterfolg im Mobile Commerce : Faktoren der Adoption und Akzeptanz von M-Commerce-Diensten
Stefan Wriggers
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Wriggers, Stefan |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Telekommunikationsdienst | Telecommunications services | Mediennutzung | Media usage | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Erfolgsfaktor | Success factor | Deutschland | Germany | Mobile Business | Mobile business | Mobile Telekommunikation | Electronic Commerce | Verbraucherverhalten | Akzeptanz | Adoption <Marketing> |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVI, 279 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Leipzig, Graduate School of Management, Diss., 2005 |
| Notes: | Pb. : ca. EUR 49.90 |
| ISBN: | 3-8350-0091-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002896426