Marktforschung : Best Practices für Marketingverantwortliche
Richard Kühn ; Michael Kreuzer
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Kühn, Richard ; Kreuzer, Michael |
| Publisher: |
Bern [u.a.] : Haupt |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 251 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-258-06986-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004867140