Marktforschung für die Smart Data World : Chancen, Herausforderungen und Grenzen
Bernhard Keller, Hans-Werner Klein, Alexandra Wachenfeld-Schell, Thomas Wirth (Hrsg.)
| Year of publication: |
[2020]
|
|---|---|
| Other Persons: | Keller, Bernhard (ed.) ; Klein, Hans-Werner (ed.) ; Wachenfeld-Schell, Alexandra (ed.) ; Wirth, Thomas (ed.) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marktforschung | Market research | Big Data | Big data | Künstliche Intelligenz | Artificial intelligence | Datenauswertung | Informationsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIX, 319 Seiten Illustrationen, Diagramme 24 cm x 16.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Enthält 20 Beiträge |
| ISBN: | 978-3-658-28663-7 ; 3-658-28663-6 ; 978-3-658-28664-4 |
| Other identifiers: | 10.1007/978-3-658-28664-4 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012130939