Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Andreas Herrmann; Christian Homburg (Hrsg.)
| Year of publication: |
2000 ; 2., aktualisierte Aufl.
|
|---|---|
| Other Persons: | Herrmann, Andreas (ed.) ; Homburg, Christian (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marktforschung | Market research | Statistische Methode | Statistical method | Multivariate Analyse | Multivariate analysis | Marketingmanagement | Marketing management | Branche | Economic sector | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [gbv.de] |
| Published items: |
40 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 1152 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-409-22391-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001434330