Marktforschung : methodische Grundlagen und praktische Anwendung
Ludwig Berekoven; Werner Eckert; Peter Ellenrieder
| Year of publication: |
1977
|
|---|---|
| Authors: | Berekoven, Ludwig ; Eckert, Werner ; Ellenrieder, Peter |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | 293 S graph. Darst., Kt 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. [285] |
| ISBN: | 3-409-36981-3 ; 3-409-36982-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000092882