Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Manfred Bruhn ... (Hrsg.)
| Year of publication: |
1994
|
|---|---|
| Other Persons: | Bruhn, Manfred (ed.) ; Meffert, Heribert (contributor) ; Wehrle, Friedrich (contributor) |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketing | Marketingmanagement | Marketing management | Konsumgütermarketing | Consumer goods marketing | B-to-B-Marketing | Business-to-business marketing | Dienstleistungsmarketing | Services marketing | Internationales Marketing | International marketing | Deutschland | Germany | Theorie | Theory | Heribert Meffert |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XV, 618 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Bibliografie ; Festschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturverz. S. 587 - 614. - Enth. 32 Beitr. |
| ISBN: | 3-7910-0768-8 |
| Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000423352